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Started: 2005-04-29 12:45:55

Submitted: 2005-04-29 13:12:20

Visibility: World-readable

Sometime during the past week, probably in conjunction with the recent first flight of Airbus' massive A380, a thought crossed my mind: I haven't seen direct-to-consumer advertising of airliners. I can imagine Boeing promoting the faster unloading of its smaller 787 versus the massive double-decker A380, or Airbus advertising in-flight lounges on the A380. Of course, airlines themselves will reconfigure their planes at will, making specific claims about the plane's capabilities meaningless, and I'm not sure passengers are sufficiently convinced by the merits of picking flights (especially more expensive ones) based solely on the aircraft being flown. I have little doubt, though, that direct-to-consumer airplane marketing will happen within the next five or ten years.

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